:root{
    --ink:#12181B;
    --ink-soft:#1C2428;
    --paper:#F7F5F0;
    --paper-dim:#EDEAE2;
    --green:#3FB68A;
    --green-dim:#2E8C69;
    --slate:#6B7580;
    --amber:#E8A33D;
    --line: rgba(18,24,27,0.12);
    --line-dark: rgba(247,245,240,0.14);
    --mono: 'IBM Plex Mono', ui-monospace, monospace;
    --sans: 'Archivo', system-ui, sans-serif;
  }
  *{margin:0;padding:0;box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    background:var(--paper);
    color:var(--ink);
    font-family:var(--sans);
    line-height:1.5;
    -webkit-font-smoothing:antialiased;
  }
  @media (prefers-reduced-motion: reduce){
    html{scroll-behavior:auto;}
    *{animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important;}
  }

  a{color:inherit;}
  img,svg{display:block;max-width:100%;}
  .wrap{max-width:1180px; margin:0 auto; padding:0 32px;}
  @media (max-width:640px){ .wrap{padding:0 20px;} }

  /* --- tag label utility: the signature element --- */
  .tag{
    font-family:var(--mono);
    font-size:11px;
    letter-spacing:0.02em;
    color:var(--green-dim);
    display:inline-flex;
    align-items:center;
    gap:6px;
    margin-bottom:14px;
    text-transform:none;
  }
  .tag::before{
    content:"<";
    opacity:0.5;
  }
  .tag::after{
    content:">";
    opacity:0.5;
  }
  .tag.close::before{ content:"</"; }

  .on-dark .tag{ color:var(--green); }

  /* --- header --- */
  header{
    position:sticky; top:0; z-index:50;
    background:rgba(247,245,240,0.88);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--line);
  }
  .nav{
    display:flex; align-items:center; justify-content:space-between;
    height:72px;
    position:relative;
  }
  .logo{
    font-family:var(--mono);
    font-weight:600;
    font-size:15px;
    letter-spacing:-0.01em;
    display:flex; align-items:center; gap:8px;
  }
  .logo .dot{
    width:8px; height:8px; background:var(--green); border-radius:50%;
    flex-shrink:0;
  }
  .navlinks{ display:flex; gap:36px; align-items:center; }
  .navlinks a{
    font-size:14px; text-decoration:none; color:var(--ink);
    opacity:0.72; transition:opacity .15s ease;
  }
  .navlinks a:hover{ opacity:1; }
  .nav-cta{
    font-family:var(--mono);
    font-size:13px;
    background:var(--ink);
    color:var(--paper);
    padding:10px 18px;
    text-decoration:none;
    border:1px solid var(--ink);
    transition:background .15s ease, color .15s ease;
    white-space:nowrap;
  }
  .nav-cta:hover{ background:transparent; color:var(--ink); }
  .navlinks-mobile-hide{ display:flex; }

  /* mobile menu toggle button — hidden on desktop */
  .menu-toggle{
    display:none;
    flex-direction:column;
    justify-content:center;
    gap:5px;
    width:36px; height:36px;
    background:transparent;
    border:1px solid var(--line);
    cursor:pointer;
    padding:0;
    flex-shrink:0;
  }
  .menu-toggle span{
    display:block;
    width:16px; height:2px;
    background:var(--ink);
    margin:0 auto;
    transition:transform .2s ease, opacity .2s ease;
  }
  .menu-toggle.is-open span:nth-child(1){ transform:translateY(7px) rotate(45deg); }
  .menu-toggle.is-open span:nth-child(2){ opacity:0; }
  .menu-toggle.is-open span:nth-child(3){ transform:translateY(-7px) rotate(-45deg); }

  @media (max-width:780px){
    .navlinks-mobile-hide{
      display:none;
      position:absolute;
      top:72px; left:0; right:0;
      flex-direction:column;
      align-items:stretch;
      gap:0;
      background:var(--paper);
      border-bottom:1px solid var(--line);
      padding:8px 0;
    }
    .navlinks-mobile-hide.is-open{ display:flex; }
    .navlinks-mobile-hide a{
      padding:14px 24px;
      opacity:1;
      border-top:1px solid var(--line);
      font-size:15px;
    }
    .navlinks-mobile-hide a:first-child{ border-top:none; }
    .menu-toggle{ display:flex; }
    .nav .nav-cta.navlinks-mobile-hide-cta{ display:none; }
  }

  /* --- hero --- */
  .hero{
    padding:96px 0 88px;
    border-bottom:1px solid var(--line);
    position:relative;
  }
  .hero-grid{
    display:grid;
    grid-template-columns:1.15fr 0.85fr;
    gap:64px;
    align-items:start;
  }
  @media (max-width:900px){
    .hero-grid{ grid-template-columns:1fr; gap:48px; }
  }
  .hero h1{
    font-size:clamp(38px, 5.4vw, 64px);
    font-weight:800;
    line-height:1.04;
    letter-spacing:-0.025em;
  }
  .hero h1 em{
    font-style:normal;
    color:var(--green-dim);
  }
  .hero p.lede{
    margin-top:24px;
    font-size:18px;
    color:var(--slate);
    max-width:46ch;
    line-height:1.6;
  }
  .hero-actions{
    margin-top:36px;
    display:flex;
    gap:14px;
    flex-wrap:wrap;
  }
  .btn{
    font-family:var(--mono);
    font-size:13.5px;
    letter-spacing:0.01em;
    padding:14px 22px;
    text-decoration:none;
    display:inline-flex;
    align-items:center;
    gap:8px;
    border:1px solid var(--ink);
    transition:all .15s ease;
  }
  .btn-primary{ background:var(--ink); color:var(--paper); }
  .btn-primary:hover{ background:var(--green-dim); border-color:var(--green-dim); }
  .btn-ghost{ background:transparent; color:var(--ink); }
  .btn-ghost:hover{ background:var(--ink); color:var(--paper); }

  /* meta preview card — the "signature" visual */
  .serp-card{
    border:1px solid var(--line);
    background:#fff;
    padding:22px 22px 20px;
  }
  .serp-card .label{
    font-family:var(--mono); font-size:10.5px; color:var(--slate);
    text-transform:uppercase; letter-spacing:0.08em;
    margin-bottom:16px; display:flex; justify-content:space-between;
  }
  .serp-url{ font-family:var(--mono); font-size:12.5px; color:var(--green-dim); margin-bottom:4px; }
  .serp-title{ font-size:19px; color:#1a0dab; font-weight:500; margin-bottom:6px; line-height:1.3; }
  .serp-desc{ font-size:13.5px; color:#4d5156; line-height:1.5; margin-bottom:18px; }
  .audit-rows{ border-top:1px solid var(--line); padding-top:16px; display:flex; flex-direction:column; gap:11px; }
  .audit-row{ display:flex; align-items:center; justify-content:space-between; font-family:var(--mono); font-size:12.5px; }
  .audit-row .k{ color:var(--slate); }
  .status{ display:inline-flex; align-items:center; gap:6px; }
  .status.pass{ color:var(--green-dim); }
  .status.warn{ color:var(--amber); }
  .status .dot{ width:6px; height:6px; border-radius:50%; background:currentColor; }

  /* --- section shell --- */
  section{ padding:88px 0; border-bottom:1px solid var(--line); }
  .section-head{ max-width:640px; margin-bottom:56px; }
  .section-head h2{
    font-size:clamp(28px, 3.4vw, 40px);
    font-weight:800;
    letter-spacing:-0.02em;
    line-height:1.12;
  }
  .section-head p{
    margin-top:14px; color:var(--slate); font-size:16px; line-height:1.6;
  }

  /* --- trust strip --- */
  .trust{ padding:40px 0; border-bottom:1px solid var(--line); }
  .trust-row{
    display:flex; gap:40px; flex-wrap:wrap; justify-content:space-between; align-items:center;
    font-family:var(--mono); font-size:12.5px; color:var(--slate);
  }
  .trust-row span{ white-space:nowrap; }

  /* --- services / checklist --- */
  .checklist{ display:flex; flex-direction:column; }
  .check-item{
    display:grid;
    grid-template-columns:64px 1fr;
    gap:28px;
    padding:28px 0;
    border-top:1px solid var(--line);
  }
  .check-item:last-child{ border-bottom:1px solid var(--line); }
  .check-num{ font-family:var(--mono); font-size:13px; color:var(--slate); padding-top:4px; }
  .check-body h3{ font-size:20px; font-weight:700; margin-bottom:8px; letter-spacing:-0.01em; }
  .check-body p{ color:var(--slate); font-size:15px; max-width:64ch; line-height:1.6; }

  /* --- process --- */
  .process-grid{
    display:grid; grid-template-columns:repeat(4,1fr); gap:1px;
    background:var(--line);
    border:1px solid var(--line);
  }
  @media (max-width:860px){ .process-grid{ grid-template-columns:repeat(2,1fr); } }
  @media (max-width:520px){ .process-grid{ grid-template-columns:1fr; } }
  .process-cell{ background:var(--paper); padding:28px 24px; }
  .process-cell .pnum{ font-family:var(--mono); font-size:12px; color:var(--green-dim); margin-bottom:14px; }
  .process-cell h4{ font-size:16px; font-weight:700; margin-bottom:8px; }
  .process-cell p{ font-size:13.5px; color:var(--slate); line-height:1.55; }

  /* --- pricing --- */
  .pricing-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:0; border:1px solid var(--line); }
  @media (max-width:860px){ .pricing-grid{ grid-template-columns:1fr; } }
  .plan{
    padding:36px 30px;
    border-right:1px solid var(--line);
    display:flex; flex-direction:column;
    position:relative;
  }
  .plan:last-child{ border-right:none; }
  @media (max-width:860px){ .plan{ border-right:none; border-bottom:1px solid var(--line);} .plan:last-child{border-bottom:none;} }
  .plan.featured{ background:var(--ink); color:var(--paper); }
  .plan.featured .tag{ color:var(--green); }
  .plan.featured .plan-desc{ color:rgba(247,245,240,0.65); }
  .plan.featured .plan-list li{ border-top-color:var(--line-dark); }
  .plan.featured .plan-list li::before{ color:var(--green); }
  .plan-name{ font-size:22px; font-weight:800; letter-spacing:-0.01em; margin-bottom:6px; }
  .plan-desc{ font-size:13.5px; color:var(--slate); margin-bottom:24px; min-height:38px; }
  .plan-price{ font-family:var(--mono); font-size:34px; font-weight:600; margin-bottom:2px; }
  .plan-price span{ font-size:13px; color:var(--slate); font-weight:400; }
  .plan.featured .plan-price span{ color:rgba(247,245,240,0.6); }
  .plan-note{ font-family:var(--mono); font-size:11.5px; color:var(--slate); margin-bottom:28px; }
  .plan.featured .plan-note{ color:rgba(247,245,240,0.55); }
  .plan-list{ list-style:none; display:flex; flex-direction:column; margin-bottom:32px; flex-grow:1; }
  .plan-list li{
    font-size:13.5px; padding:11px 0; border-top:1px solid var(--line);
    display:flex; gap:10px; align-items:flex-start;
  }
  .plan-list li::before{ content:"✓"; color:var(--green-dim); font-family:var(--mono); flex-shrink:0; }
  .plan .btn{ justify-content:center; width:100%; }
  .plan.featured .btn-ghost{ border-color:var(--paper); color:var(--paper); }
  .plan.featured .btn-ghost:hover{ background:var(--paper); color:var(--ink); }
  .plan-badge{
    position:absolute; top:0; right:30px;
    font-family:var(--mono); font-size:10.5px; letter-spacing:0.06em;
    background:var(--green); color:var(--ink); padding:5px 10px;
    transform:translateY(-50%);
  }

  /* --- results / stats --- */
  .stats-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:48px; }
  @media (max-width:640px){ .stats-grid{ grid-template-columns:1fr; gap:32px; } }
  .stat-num{ font-family:var(--mono); font-size:44px; font-weight:600; color:var(--green-dim); letter-spacing:-0.02em; }
  .stat-label{ font-size:14px; color:var(--slate); margin-top:8px; }

  /* --- dark section (about/CTA) --- */
  .dark-section{ background:var(--ink); color:var(--paper); border-bottom:1px solid var(--line-dark); }
  .dark-section .section-head p{ color:rgba(247,245,240,0.62); }

  .about-grid{ display:grid; grid-template-columns:1fr 1fr; gap:64px; align-items:start; }
  @media (max-width:860px){ .about-grid{ grid-template-columns:1fr; gap:40px; } }
  .about-grid p{ font-size:16px; color:rgba(247,245,240,0.72); line-height:1.7; margin-bottom:18px; }
  .about-grid p strong{ color:var(--paper); font-weight:600; }

  /* --- CTA --- */
  .cta-section{ padding:100px 0; text-align:center; }
  .cta-section h2{
    font-size:clamp(30px, 4.6vw, 52px); font-weight:800; letter-spacing:-0.025em;
    max-width:760px; margin:0 auto 20px;
  }
  .cta-section p{ color:var(--slate); font-size:16px; margin-bottom:36px; }
  .cta-section .hero-actions{ justify-content:center; }

  /* --- footer --- */
  footer{ padding:48px 0; }
  .footer-row{
    display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:20px;
    font-family:var(--mono); font-size:12.5px; color:var(--slate);
  }
  .footer-links{ display:flex; gap:24px; }
  .footer-links a{ text-decoration:none; color:var(--slate); }
  .footer-links a:hover{ color:var(--ink); }

  /* focus visibility */
  a:focus-visible, button:focus-visible{
    outline:2px solid var(--green-dim); outline-offset:2px;
  }

  /* reveal on scroll */
  .reveal{ opacity:0; transform:translateY(14px); transition:opacity .6s ease, transform .6s ease; }
  .reveal.is-visible{ opacity:1; transform:translateY(0); }

/* --- shared: page hero (non-home pages) --- */
.page-hero{
  padding:64px 0 56px;
  border-bottom:1px solid var(--line);
}
.page-hero h1{
  font-size:clamp(32px, 4.6vw, 52px);
  font-weight:800;
  letter-spacing:-0.025em;
  line-height:1.08;
  max-width:20ch;
}
.page-hero p.lede{
  margin-top:18px;
  font-size:17px;
  color:var(--slate);
  max-width:56ch;
  line-height:1.6;
}
.breadcrumb{
  font-family:var(--mono);
  font-size:12px;
  color:var(--slate);
  margin-bottom:20px;
}
.breadcrumb a{ color:var(--slate); text-decoration:none; }
.breadcrumb a:hover{ color:var(--ink); }
.breadcrumb .sep{ margin:0 8px; opacity:0.5; }

/* --- service detail cards (services page) --- */
.service-detail{
  display:grid;
  grid-template-columns:280px 1fr;
  gap:40px;
  padding:44px 0;
  border-top:1px solid var(--line);
}
.service-detail:last-child{ border-bottom:1px solid var(--line); }
@media (max-width:780px){
  .service-detail{ grid-template-columns:1fr; gap:20px; }
}
.service-detail h3{ font-size:24px; font-weight:800; letter-spacing:-0.015em; line-height:1.15; }
.service-detail-body p{ color:var(--slate); font-size:15.5px; line-height:1.65; margin-bottom:16px; max-width:64ch; }
.service-detail-list{ list-style:none; display:flex; flex-direction:column; gap:9px; margin-top:18px; }
.service-detail-list li{
  font-size:14px; color:var(--ink); display:flex; gap:10px; align-items:flex-start;
  font-family:var(--mono); font-size:13px;
}
.service-detail-list li::before{ content:"→"; color:var(--green-dim); flex-shrink:0; }

/* --- team / values (about page) --- */
.values-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line); }
@media (max-width:780px){ .values-grid{ grid-template-columns:1fr; } }
.value-cell{ background:var(--paper); padding:30px 26px; }
.value-cell .tag{ margin-bottom:16px; }
.value-cell h4{ font-size:17px; font-weight:700; margin-bottom:10px; }
.value-cell p{ font-size:14px; color:var(--slate); line-height:1.6; }

.founder-block{
  display:grid; grid-template-columns:220px 1fr; gap:40px; align-items:start;
  padding:40px 0;
}
@media (max-width:700px){ .founder-block{ grid-template-columns:1fr; } }
.founder-avatar{
  width:100%; aspect-ratio:1; background:var(--ink); color:var(--paper);
  display:flex; align-items:center; justify-content:center;
  font-family:var(--mono); font-size:13px; text-align:center; padding:16px;
}
.founder-block h3{ font-size:22px; font-weight:800; margin-bottom:4px; }
.founder-role{ font-family:var(--mono); font-size:12.5px; color:var(--green-dim); margin-bottom:16px; }
.founder-block p{ color:var(--slate); font-size:15px; line-height:1.65; margin-bottom:14px; max-width:60ch; }

/* --- contact page --- */
.contact-grid{ display:grid; grid-template-columns:1fr 1fr; gap:64px; align-items:start; }
@media (max-width:860px){ .contact-grid{ grid-template-columns:1fr; gap:40px; } }

.contact-info-list{ display:flex; flex-direction:column; gap:24px; margin-top:8px; }
.contact-info-item .k{ font-family:var(--mono); font-size:11.5px; color:var(--slate); text-transform:uppercase; letter-spacing:0.06em; margin-bottom:6px; }
.contact-info-item .v{ font-size:16px; font-weight:600; }
.contact-info-item a{ text-decoration:none; color:var(--ink); }
.contact-info-item a:hover{ color:var(--green-dim); }

.form-field{ margin-bottom:20px; display:flex; flex-direction:column; gap:8px; }
.form-field label{ font-family:var(--mono); font-size:12px; color:var(--slate); text-transform:uppercase; letter-spacing:0.05em; }
.form-field input, .form-field textarea, .form-field select{
  font-family:var(--sans); font-size:15px; padding:13px 14px;
  border:1px solid var(--line); background:#fff; color:var(--ink);
  outline:none; transition:border-color .15s ease;
}
.form-field input:focus, .form-field textarea:focus, .form-field select:focus{
  border-color:var(--green-dim);
}
.form-field textarea{ resize:vertical; min-height:120px; font-family:var(--sans); }
.contact-form .btn{ width:100%; justify-content:center; margin-top:4px; border:none; cursor:pointer; }
.form-note{ font-family:var(--mono); font-size:11.5px; color:var(--slate); margin-top:14px; text-align:center; }

/* --- FAQ (contact/services) --- */
.faq-item{ border-top:1px solid var(--line); padding:22px 0; }
.faq-item:last-child{ border-bottom:1px solid var(--line); }
.faq-item h4{ font-size:15.5px; font-weight:700; margin-bottom:8px; }
.faq-item p{ font-size:14.5px; color:var(--slate); line-height:1.6; max-width:64ch; }

/* --- 404-safe utility --- */
.mt-0{ margin-top:0; }