Chirag DigitalGuides on the parts of SEO you actually control.
No growth-hacking, no vague advice. Practical write-ups on titles, structure, content, and the technical work that decides whether Google reads your pages properly.
Core Web Vitals: A Non-Technical Guide
What LCP, INP and CLS measure, the free tools to check your score, what slows down small business sites in India, and fixes ranked by effort versus impact.
Read the guide →How to Write Content That Gets Cited in AI Search
The self-contained passage test, the four things every citable sentence needs, three before/after rewrites, and the one lever that beats every on-page fix.
Read the guide →Local SEO Citations for Small Businesses in India
The directories worth listing on, why one wrong phone number can hold back your map pack ranking, a free audit method, and the mistakes that cost rankings.
Read the guide →Content Calendar Template: How Much to Publish and Where
How often to actually publish per channel, a simple four-column calendar template, batching a month in one sitting, and repurposing one piece three ways.
Read the guide →Social Media for Small Businesses: What Actually Works
What actually works on Instagram, Facebook, LinkedIn and YouTube for small Indian businesses, what wastes budget, and a realistic weekly time plan.
Read the guide →Backlinks for Small Businesses in India: 9 Ways to Earn Them
Nine link-building methods that work for small Indian businesses, why bought links backfire, and how to tell whether a backlink is actually worth having.
Read the guide →How to Write a Blog Post That Ranks: 10-Step Process
How we plan, write and publish blog posts that rank — topic selection, SERP research, outline, on-page basics and a 15-point pre-publish checklist.
Read the guide →Why "Dentist in Delhi" Is the Wrong Keyword to Target
Delhi buyers search by locality, not by city. The mapping method, location pages that are not duplicates, and how to compete with aggregators.
Read the guide →Google Ads Budget for a Small Business in India: How Much and Where It Goes
A nine-step table that works backwards from the customers you want to the budget you need, why published CPC benchmarks disagree by ten times, the five ways small budgets get burned, and what the first 90 days actually look like.
Read the guide →Your Website Isn't Showing on Google: 11 Reasons and How to Fix Each
One 30-second test splits the problem in two, then a symptom lookup table sends you straight to your cause — with the exact Search Console wording to look for, the fix, and how long recovery actually takes.
Read the guide →How to Check Whether AI Search Is Citing Your Business
A free monthly method: twenty prompts, three assistants, thirty minutes. Includes the tracking sheet, what Search Console's new generative AI report does and does not show, and the eight page changes that move a result from Absent to Cited.
Read the guide →What Digital Marketing Actually Costs in India in 2026 (Real Numbers)
Real rupee ranges for SEO, Google Ads, social and GEO — plus why the same service costs ₹5,000 and ₹50,000, what is never included in a quote, three worked budgets, and six red flags before you sign.
Read the guide →Google Business Profile Optimisation: The 2026 Checklist for Indian Businesses
The 20-point audit we run in a client's first week — primary category, service areas, festival hours, photos, review velocity, NAP consistency and suspension risk. Includes what replaced Chat and Q&A, and the four things you can stop paying for.
Read the guide →SEO for Small Businesses: A Complete Guide to Getting More Customers from Google
Keyword research, on-page fundamentals, technical health, local SEO and Google Business Profile, content strategy, backlinks, realistic timelines, and how to measure whether any of it is working — written for Indian small businesses working with limited budgets.
Read the guide →Rather have someone check your site for you?
Free on-page audit, no obligation. Typically delivered within 3 business days.